Today I realized it’s been over 5 years since we formally did sales calls.
I think back and remember…
…the frequent rejection..
..the feeling deflated from a long call, going “I thought I had him”
…the full calendar bars
…the hours of people who would pour their life story into my ear
…the scripts and objection handling
…the work chasing down people to pay, even after they said “yes”
…the countless hours following up with proposals
…the hours and hours trying to find those unicorn sales superstars
…the frustration and lost cash going through dozens of people who couldn’t close
…the sales call reviews, coaching, and trying to hype up our sales team
…the appointment setters and complexity
…the call reminders and alarms
…and how complicated it was to “onboard” someone after we finally got ’em.
So much chasing…
…all to hopefully get a “yes”.
Frankly, I don’t fucking miss it one bit.
I guess I just didn’t think it was possible.
I would not have believed people would buy high ticket services…
…especially if they weren’t cajoled into it with a long ‘convincey/ call.
Or that CEO and baller biz owner types prefer to be “sold” this way.
Yes, they actually like it better.
Today, “sales” look a little different.
…”Rejection” is when someone watches a video and I just never hear from them
…the calendar is 95% empty and what’s left I choose to put there
…payment notifications mysteriously show up all hours of the day and I have to investigate where they just came from
…I use basic stupid simple software that’s mostly free
…and I don’t have a single salesperson to manage because digital me is “closing” 24-7 365 I’ll tell you the 2 things that were a game change.
1. An offer that’s an easy, no brainer “yes”.
2. Pre-selling the offer through content before they even see it.
That’s it.
Those 2 things.
Random thoughts on a Thursday in Mexico.
May the force be with you.
If you run a digital marketing agency…
…get a copy of my book: https://amzn.to/2XbKcPl