Especially to jaded business owners.
“We’ll get you more leads/sales/customers/clients/patients using SEO/PPC/FB Ads.”
One of the random things I think about?
Offers that are high value…
…and get folks out of the “me too offer” box.
Here are a few different ways to stand out from the noise.
1. New media
Harras helps online coaches take their working Facebook funnel and adapt it to YouTube ads.
It’s a cheat code because he’s starting with working offers, ads, targeting, funnels, and sales.
Clients were already getting results before he showed up.
He’s just simply adding new media. In this case, YouTube ads.
2. Compilations
Many people pay lots to develop and create content.
Here’s a secret.
Content can be used to created new content.
For example, I watch too many cooking shows.
Around Christmas, I’ll see “Gordon Ramsay’s 5 best Christmas recipes”.
They don’t film and create new content.
They splice old content into new compilations.
Who would pay you to turn content into new stuff without effort?
3. Digital Products
Sam Whelan created most of the courses we sell on our website.
He came to me and asked if we had recorded mastermind calls.
I said we had 100’s. He suggested we could turn some of the themes into courses.
Same old material, packaged in a new way to create a new revenue stream. Irresistible offer.
4. Referral Events
Almost every local business has referral partners they want to know…
…and they generally don’t know how to meet them.
Realtors want to know mortgage brokers, property managers, appraisers, investors, etc.
Personal injury attorneys want to know chiropractors, physiotherapists, auto body shop owners, etc.
A financial planner wants to know accountants, bankers, business brokers, etc.
If they’re already getting real life referrals, you can pour gasoline onto it with live events.
Steven Yen and I tested this briefly in the legal space.
We had a guy land $50k new business in a day.
Youpick a date.
You get a list of people you want to come to the event.
You send invites to everyone.
You tell them we’re having a networking event at the bar such and such date.
Your client gets to network with all their referral partners at once.
All organized for them.
5. License What’s Working
Rebekah Duron built her own successful martial arts school.
At first, she ran a marketing agency for other karate schools.
Then she realized it was easier just to license her materials to other schools.
Schools pay her to have access to what’s already working.
Howmany local businesses have created stuff for personal use that could benefit 1000’s of other people?
Could you be their licensing agent?
6. Books
Shane helps general contractors with his coaching business.
He has 100’s of videos on YouTube.
We took his top 15 videos and grabbed the text transcription.
Then we had ChatGPT fix the ums and uhs and grammar.
Slapped a Canva cover on it.
Took about 60 minutes and he had a book published on Amazon.
How many people have books just lying around in the content they already have?
7. Missed Estimates
How many clients give written quotes and then 8 out of 10 of them don’t buy?
Mark Diodate helps contractors by just following up with missed estimates for a percentage of sales.
There are hundreds of industries this can be done in.
You‘ll notice a recurring theme in most of these.
It’s about adding additional streams of revenue with no effort.
Any time you bring a business owner cash they don’t have to do anything for, it’s going to be a hit.
It‘s not always about “more leads/sales/customers”.
Sometimes it’s about getting more out of what they already have.
These are just a few of the things my crazy brain thinks about.
Random thoughts on a Thursday in Mexico.
May the force be with you.
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