Them:
* Send 8 gazillion badly copied and pasted messages.
* The message is all “I, I, I” and “We, we we”.
* Unclear offer. No real value to it (at least to me).
Us:
* Send 1 carefully targeted message to a person who has an audience of 10’s of 1000’s within the industry (deal source AKA shoe store)
* The message is “you, you, you” and about what they personally are doing
* Simple easy value add “yes”.
Deeper than just getting a “yes”…
…we’ve started a real valuable relationship with a mover and shaker in the industry.
Something we can go back to again in the future.
The potential collaborations are endless.
Random thoughts on a Tuesday in Mexico.
May the force be with you.
PS
It worked first try.
If you run a digital marketing agency…
…get a copy of my book: https://amzn.to/2XbKcPl