Karen Arellano

Been years since I threw an in person event. Travel restrictions and kids have slowed me down. The last time though this happened… …and he was charging $500/month for SEO clients before that. If you’d like to join us… Deets: https://docs.google.com/…/1OLowZGAxIhtECl…/edit… (1 spot officially left.) If you run a digital marketing agency… Get these FREE BONUSES: […]

A lot of peeps ask me questions right after they send out a proposal. Should I say this? Do that? What’s the next step? They said this, so what should I respond? There is no one-sized fits all answer that works on everybody Here’s the key. There is a big difference between following up and following up with power.

…and stressing because they’re upside down on their cash flow. Just so you know, this is a normal part of growth. As you get bigger, teams and staff get paid before the owner. Sometimes you invest in a team bigger than you need. Then there are ads and sales people to feed too. It can be

When your service seems like something a client can get anywhere… …sales are difficult to get. You chase a lot. Lotsa and lotsa prospecting. Expensive ads. Proposals. Phone calls. Sometimes a few sales calls. No shows. All that kinda jazz. Chase til you’re blue in the face. It’s like being one of the 63,000,000+ websites

I’ll never forget the first time a 9-figure law firm hired me as a consultant. They flew me in first class and took me out on the town. Box seat at a baseball game, limo ride, fancy restaurant, 4-star hotel. All paid for. On the inside, I felt extremely unworthy. I thought, “What could I

A good friend’s mother died this morning. A real estate deal we’re closing has gotten insanely complex. Kids can get sick. Clients who were cool for a long time can suddenly go cold or ghost you. Flights you need to make can get cancelled. The weather can go batshit haywire. Ad accounts can get suddenly

…align yourself with 7-figure and bigger businesses in your niche… …and help them solve 7-figure problems. Sounds simple and obvious but… …I see a lot of folks who are… …aligned with broke struggling businesses… …offering another “me too” solution… …and not really solving important issues. You don’t put lipstick on a pig. Appointment setters and

…despite what everyone in our industry is shouting… …it’s not done with mountains of outreach, booked appointments, and appointment setters. When I was 13, I used to sell chocolate bars door to door for the blind. We’d spend 4-6 hours in the hot summer pounding on doors. I’d walk away with $50-100. As a kid,

When most of the world sees scammers, spammers, and obnoxious ads… …we’re the experts who put valuable products and services in front of the right people. We change client’s lives in ways we cannot imagine. Employees and entire families depend on the businesses we support. Kids get fed. Things that deserve to be seen by the world

Inside of a typical 6-figure agency, you will usually find… …hustling with outreach and/or relying on referrals …custom work …no real systems and processes …an owner juggling a lot of everything Inside of a typical 7-figure agency, you will usually find… …expert positioning and inbound clients …1 repeatable process with a clear niche …all systems