Perry Marshall has a brilliant ad philosophy that he calls “forest, trees, leaves”.
Forest = the big shit = the offer, the big idea, etc. Trees = the middle-sized stuff = the landing page, the ad image, etc. Leaves = the small stuff = green button vs red button, 7 secrets vs 5 secrets, etc. Of course, when it comes to paid ads, everything matters… …but not everything […]
Perry Marshall has a brilliant ad philosophy that he calls “forest, trees, leaves”. Read More »