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Perry has sold more books than anyone else in our internet marketing space. In 2003, he wrote the definitive guide to Google Ads. Perry was urging people to get in when Google clicks were $0.05. Then Perry was again ahead of the curve with Facebook ads. Told people to get in when FB ads were […]

An “irresistible offer” doesn’t mean some bullshit over the top guarantee. (Looking at you “or I’ll pay you $1000” types.) It means solving a meaningful problem for someone. Solving in a way where using you… …is less time …less energy …and less money …than trying to do it themselves. Where it doesn’t even make sense

A lot of people have beliefs about “should” and “have to”. We just finished an epic live event. Folks were surprised to find out video Frankie and real Frankie are the same guy. I used to pretend to be overly formal. A stuck up guy in a suit. Because I thought that’s what my market

This was a pretty excellent conversation that covered some nuggets. * How to create a course downsell to your agency service * Inside secrets of $60+ million in webinar sales * Managing this business a parent and all the sleep deprivation and time constraint challenges * Anik’s wild story getting his ass sued off by

I don’t know exactly how it all works out. Because I just put a Google doc up. I never know who’s going to come through the other side of it. I never know who’s crazy enough to jump in 3 planes, sit through TSA checks, lines, shitty overpriced airport food, scans, bag checks, changing time

Just finished a conference in Vegas. Sitting at the airport in Tijuana. This whole trip has been a massive exercise in leverage. Leverage 101… I sent one 3-sentence “cold” email. That email got us a magazine article on the front cover of an industry magazine. It took me 15 minutes to write. The magazine went

If you could sum up most cold outreach, it would look like this… Step 1: “Buy my shit” Step 2: Copy + paste a zillion times Step 3: Add a sprinkle of warming up email servers, appointment setters, AI chatbots and 60-minute calls galore… mostly with people who are 2 out of 10 on buying

We talk about some down home goodness. * How to use a book to get clients * The ideal book funnel to sell your agency services * Numbers you need to hit * Where to run ads + one platform you’ve never thought to run ads on * Get access to Chris’ entire swipe file

Topics include: * Experienced Agency Owners! If you were to start again today what would you do differently? * When approaching shoe stores wanting to do their podcasts or training session for their members, is it standard to present 2 to 3 topics, or is it acceptable to present on a single topic? Frankie Fihn

Topics include: * Experienced Agency Owners! If you were to start again today what would you do differently? * When approaching shoe stores wanting to do their podcasts or training session for their members, is it standard to present 2 to 3 topics, or is it acceptable to present on a single topic? Frankie Fihn